Inks and Ivory – Hero Section Redesign & Site Refinement
Role: Visual & UI Designer
Tools Used: Webflow, Figma, Capcut
The goal for this project was simple but bold: create impact.
The client for Inks and Ivory didn’t want messaging or meaning in the hero section — just a striking visual that captures attention instantly. To deliver on this vision, I designed and animated a 3D liquid-inspired shape that morphs and flows as the user lands on the site. The animation was crafted to feel fluid and organic, subtly nodding to the brand’s name — Inks and Ivory — without being overly literal.
Beyond the hero, I also made a series of minor but meaningful adjustments throughout the site to improve consistency, alignment, and overall polish. This process gave me hands-on experience with Webflow, allowing me to better understand its capabilities for building and refining high-impact websites.
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Our brand identity is clean, modern, and tech-savvy, reflecting the simplicity and convenience of our app. The colors should be simple and bold, with a focus on greens, reflecting trust and reliability. The logo should be clean and simple, with a strong, memorable icon that reflects our app's core functionalities.
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We love the Sora typeface for it’s softness, rounded strokes, and it’s unique friendly look. It is versatile for display, headlines, digital design, and prints.
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After implementing the new brand identity focused on making financial transactions and management easy, fast, and secure, the results were impressive. The app experienced a notable increase in user engagement, with a significant uptick in downloads and active users. The streamlined and user-friendly interface resonated well with the target audience of young professionals, who appreciated the ease of managing their finances on-the-go.
